Archivo de la categoría: News

As you may have already heard, HBO will be showing a documentary called, When Strangers Click: Five Stories from the Internet on February 14 (Valentine’s Day). The film is the work of Robert Kenner (the Oscar®-nominated director of the documentary Food, Inc.),
and it presents several stories of people finding love online. One of
the segments of the film is a great Second Life love story: a talented
musician happened to meet a woman at an inworld performance, and as a
result, both of their lives have changed significantly.

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As customers, your satisfaction and input is critical to the success of
Second Life. However, we know that it has sometimes been confusing and
difficult to communicate with us and we can always do a better job of 
listening. Toward that end, we’ve taken a hard look at all of our
Resident-Linden communication paths and designed, or revamped, a series
of new programs and tools to help us all have a more productive
dialogue. Our goal is not only to listen and acknowledge your feedback
and ideas, but also to work more collaboratively to help build a better
Second Life experience for the common good.

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I wanted to give you an update on several important new Customer and
Community Support initiatives currently underway. We have recently added
significant resources–of both people and technology–to improve your
experience with both Customer Support and community interaction and
communication.

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As I mentioned last week,
today the Second Life Forums, Blogs, Knowledge Base and SL Answers are
now temporarily in read-only mode. This means that everything housed
within the http://blogs.secondlife.com
site is available for you to read, but you cannot post comments–or
contribute content–until we launch our new community platform (http://community.secondlife.com) on March 2nd.

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2010 ended on a positive note for the Second Life economy, with several key measures growing while others remained stable as compared to Q3 numbers.

Total money supply, LindeX volume, and web merchandise sales volume were all up between 6% and 8%, indicating growth in economic activity. Also, the L$ rebounded strongly from Q3, appreciating 3.7% quarter to quarter.

When comparing 2009 to 2010 measures, average monthly repeat log-ins were up 8%, average monthly economic participants were up 4.3%, annual web merchandise sales volume was up 104%, and the world size grew by 5.8%.

For a definition of the metrics in this post, please see this wiki page. Click on each image below to see a larger version.

AVERAGE MONTHLY REPEAT LOGINS

Repeat logins gained 1% this quarter. Average monthly repeat logins in 2010 rose 8% over the 2009 average.

USER HOURS

User hours were flat this quarter, appearing to stabilize after a gradual decline in the prior four quarters. Total user hours in 2010 fell 10%  from 2009.

AVERAGE MONTHLY ECONOMIC PARTICIPANTS

Economic participants were flat in Q4, remaining in the historical five-quarter range. Year over year, the 2010 average of monthly economic participants was up 4% from 2009’s average.

AVERAGE EXCHANGE RATE

Increasing demand and falling supply on the LindeX caused a 3.7% appreciation in the value of the L$ in Q4.* The average L$ value in 2010 was within 1% of the average value in 2009.

*Note that the exchange rate is expressed in L$/USD, meaning larger numbers represent a lower L$ value and smaller numbers represent a higher L$ value. The average rate is calculated by dividing the total L$ exchanged through the LindeX by the total US$ exchanged through the LindeX in the quarter.

L$ SUPPLY

Money supply grew significantly in Q4 to US$28.4m worth of L$, 8% over Q3. The year end money supply in 2010 was 11.9% over 2009.

LINDEX VOLUME

Mirroring money supply growth, volume on the LindeX grew 8% in Q4, nearing the top end of the historical five-quarter range. Total LindeX volume in 2010 was nearly US$119m, 2.8% over 2009. This means that an additional US$4m traded hands on the LindeX in 2010.

WEB MERCHANDISE SALES VOLUME

Driven by greater merchant adoption and improved shopping features, web merchandise sales volume grew 5.8% in Q4. 2010 web sales volume was up 104% relative to 2009.

WORLD SIZE

World size remained flat in Q4; 2010 year end world size was up 5.8% relative to 2009. Today, Second Life’s virtual land mass would be roughly twice the size of Hong Kong.

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Hello, everyone!

Firstly, thank you all for your kind words of welcome. It has been an unexpected delight to receive goodwill messages from so many Residents. I also appreciate the many thoughtful comments on BK Linden’s blog post announcing my appointment. I have read them and will be addressing some of your questions as soon as I’m a bit more settled in.

One of my highest priorities, over the last few weeks, was spending as much time as possible exploring inworld (with an alt and now Rodvik Linden) to better understand the product experience, your needs, and the culture of Second Life. I have discovered so much. I am amazed on a daily basis by what you have created. Over the holidays, I enjoyed many winter landscapes and seasonal activities. And, more recently, I have been playing around with vehicles and animals.

On the creation front, I am slowly learning how to build by playing around with the land tool and the building environment. I love trees and plants, so I probably overdid it a bit there

Next, I wanted to see how the scripting system worked. So, I made myself a “mail post” that emailed me. I was very impressed by how easy it was to get up and running.

Having no shelter on my island seemed a bit odd. So, I built myself a shack. It doesn’t look like much, but it’s home.

Finally, I like the water so I built myself a simple raft to cruise around in. (OK, it’s very simple. But it works!)

Getting immersed in Second Life is the fun part of the job and I can see why you love the world that you’ve created.

I’m in the process of getting up to speed and working with the team to finalize our plans for 2011. I hope to start sharing more in coming weeks.

Until then, thank you again for such a warm welcome and please follow me on Twitter @rodvik. I look forward to serving you–our customers–in the times ahead.

Rod Humble / Rodvik Linden

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